A glut of spring/summer campaigns are out and this caught my eye.
It’s the new ‘Diesel Island’ campaign.
I love Diesel, and I like how they keep things fresh, but their Diesel Island campaign—a island that is founded and apparently solely inhabited by denim wearing, cool kid models—is just too funny.
I especially appreciate the reality of the above sequence of photos. This is exactly what models would do if they had their own island, prop up a flag and cheer for their new found enclave, and then stand around squinting into the sun and posing because they have no fucking idea what to do next.
Bravo, Diesel. No one knows models like you.